To create a voucher program

!: To create a voucher program

It 's time once again - you're starting a new year and reflect on your business goals for the year. One of these goals will most likely also the intention to hurt your business a bit 'and bring more revenue. Advertising idea is worth a visit for a voucher program. Retailers almost always have a good system, but not a lot of service companies.

Why not? The answer I hear most often: "I'm not around, it was again!" So I'mare some tips that will share the beginning.

What type of coupons you want?

There are two basic types. It 'really nice to have both:

This type of pay voucher has been purchased by one of your clients to another person. It is not just a way to serve new customers, is a way to serve your present. People love the exchange of experiences, and if you create a positive reality for the recipient, the one gift you feel good about it!

AnotherArt is the free coupon. This could be a gift you are an existing customer, a promotion to attract new, or a thank you to the people who will help you throughout the year.

Track your coupons

The easiest way is to create a journal paper or spreadsheets. In addition to recording the date of purchase, amount, recipient's name and date of issue, the name of the purchaser and contact information if you need a refund after several public spendingLaws.

See the value of the dollar

If you are a service company, many people buy gift certificates for a particular service that they want to pay for their friend. In this Case it's really nice to write in the certificate, for example, "Good for a 60-minute Reiki session. But what happens if you raise the price later, or the recipient wants something else? E 'wise to put the dollar value of the certificate, in a very small discreet.

The freeCertificates could be the value of the dollar, so that people understand to demonstrate their value, but you write "no cash value," very small, so there is no confusion about it will be refunded the money.

Present or absent?

Companies often that the certificate "must be submitted to the service." This policy is to prevent fraud, but you can not be applied without the customer really excited. Here's your Monitoring system is really necessary. Do not be surprisedif 98% of voucher holders are the gift without the paperwork. Trust me on this Case. It 'better to be prepared elegant.

Expiration Date

In many states it is illegal to put an expiration date on gift vouchers, which were sold for money. If you feel anxious with unused permits in circulation, without waste, it is possible one day, "must be met" in them, but here's the rule: If the expiration date occurs, you must reimburse the buyer in full. Only you, afterreimburse the buyer the full amount you can use the invalid certificate.

The rule of non-flow does not apply to certificates free. Since no money has changed hands, the expiration date to you.

Refunds

You can do pretty much what you want the policy until you have one. They offer cash refunds "credit only" a refund or a combination. For example, if you sold a certificate hour massage for $ 100, but Salvatore wants only a $ 65 pedicure, your policydetermine if the money back, get credit for future services or if they use the difference to buy products or him at the top.

Do you think that happens if you have to go out of business, you are legally obliged to issue refunds to customers for any unused gift. Therefore, it should not need to keep records.

You have with your particular state for each area to review the specific laws that may govern your area. A good place to start is this searchwith the State Department of Consumer Affairs.

How to make your coupons

There are three basic ways you can create certificates. I will start with at least expensive first.

gift certificates do-it-yourself Computer is the best way to use a program like Microsoft Word or Publisher. If you're not sure where to start from scratch, there are free models you can download and customize Microsoft Template Gallery.

AlternativeMost markets have been printed to sell office stationery online voucher. You can format the Computer or write by hand if you've written beautiful.

Pre-printed gift certificates

Just as the pre-printed, you can order gift certificates before printing. These cost a little 'more, but they can see very well with your logo or written on paper better. A company called Central poison also sold forms of Monitoring you need, when you're not sure how to doyourself.

Gift Cards a credit card-style

If you have a great company with a POS system, they are pretty cool. It used to be that only large retail stores had this type of certificate, but now anyone can sell. Why look like a credit card, people understand that using the card exists, and is "credit only" really easy to manage repayments.

Make it special

Regardless of the type of certificate that you use, make it look likeattractive as possible. It should adapt to the style of your company and its perceived value if the Gift Match. So if you have a voucher of $ 200, for example, they should be beautiful on paper, in a beautiful envelope, or maybe even a gift box.

Have fun creating gift certificates!