!: I refuse to participate in the recession - Multiply Your Business While other companies lose

As the economy tanks, you should do what many think is illogical.

More customers to watch while the other business Slip Away

What's more, the more forgiven. and stop spending. You will be prompted again to save the marketing, in an attempt to cash. This is the absolute worst. Imagine that your company depends on the number of new people to get in front and your marketing is the key to this. Therefore, as people spend less, yougot to be more human. But everything depends on the response rate of marketing. In times of crisis are more and more of it, and optimize marketing to attract more people for every time you get to touch them.

In general, as times get bad, and your potential customers slow their buying decision, just what do you think should be done? If you look at least not the most logical thing is to see more? This means that the more marketing to get more clients. But only if the marketing iscurrently produces more than it costs.

Suppose you send your marketing, which has touched 10 responses for every 200, or about 5%. As the economy tanks, there is always 1 in 100 or 1%. So if you crashed the same number of customers is still the economy, now you have to send 1,000 characters, or what ever you do, you touch them.

I know, I know. I felt the tremors from the peanut gallery. Do not send letters. In an attempt to get yourThe costs were networking. You think it's more convenient.

Well, the principle still applies. How many networking events, and how many people at these networking events have taken for a client in the media? And as the economy tanks, you now have a choice or is the activity or where to start to sell more than one person at a time.

Change your marketing message - more customers per year Touch

There is another optionhowever. Change your marketing message. Regardless of the response rate you always, you can probably change your marketing message and increase the response rate. In fact, when most people talk about themselves and their products in their marketing message, I discovered that changing the message on the client, its problems and its results, the response rate in the Rule 5 -10 times jumps.

How many people call whenever you have some form of marketing? 0.5% -1.0% is thenational average, yet the media? 5-10% is not bad, but I saw some 20% +.

call, in fact, as the economy slips my phone even more than before. There are more wounded than ever. If the message is correct, and if it is necessary to increase the activity accordingly.